Spike Jonze virtually owned the music video industry throughout the 1990's
and has continued on into 2013 to produce and direct some of the foremost examples
of top notch American film and music video making.
Just to blow your minds before we discuss The Pharcyde "Drop" video,
here are my 5 "Random Instant Classics" Spike Jonze videos of all time :
Take a moment to watch them all... you'll thank me later.
You're Welcome.
Dinosaur JR - I Feel The Pain
Lakai Fully Flared Intro
M83 - Lower Your Eyelids to Die With the Sun
Kanye West - Flashing Lights
Beastie Boys - Don't Play No Games Ft. SantiGold
Notorious B.I.G. - Sky's The Limit Ft. 112
When it came time for Spike Jonze to work with The Pharcyde, he decided to use a new
technique that he had experimented with the video for "Sure Shot" by the Beastie Boys.
Spike Jonze directed the Beastie Boys to slow down their delivery with their mouths and bodies
so that when Jonze put it into slow mo, the lyrics would match with their mouth movement.
Beastie Boys - Sure Shot
Why the hell is the thumbnail for this video a photo of Chloe Sevigny?
KIDS represent.
Spike Jonze's new technique for shooting the "Drop" video was to have the guys do the entire video shoot backwards. Oh and did I mention that they were going to do each scene in one take?
Hailed as one of the classics of 90's Hip Hop,
The Pharcyde released "Drop" as their follow up to their hit song "Runnin" which featured
a switched lifestyle in which the Pharcyde were rich slave owners of white slaves serving
them at their parties. It's a classic joint, but let's get back to the program.
"Drop" and "Runnin" is produced by the late Jay Dee who also produced
numerous other tracks on the album "Labcabincalifornia" seen below.
Spike Jonze challenged the members of The Pharcyde to learn and create a completely different language and act the entire shoot backwards. Little did he know that The Pharcyde were more
than up for the challenge and went beyond even their language teacher's expectations.
Still from video
Still from video
Upperhands presents : "Drop" by The Pharcyde and Spike Jonze
See if you can spot Ad Rock and Mike D rollin down Broadway.
Upperhands presents : "Drop" by The Pharcyde and Spike Jonze
The Making of Documentary
Special Thanks to : Spike Jonze, Nerdy white guys who like skateboarding, Audible Ale, Charlie Hustle, PED's, being a Yankee twice in a decade ... no, not Ricky Henderson ... no, not Andy Pettite ... Alphonso Soriano, Yankees geriatrics squad, Simoneau frothing at the mouth over the 49ers in 2013-14, The Pharcyde, Wishing the Pharcyde stayed together and killed it for 10 more years.
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